Everything they never taught you about winning work, pricing your time, and building a production company that lasts.
By Christopher Taylor, Farallon Films — 20+ years of commercial production
$97 — one-time
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What's Inside
Six chapters. No filler.
01
The Production Ecosystem
Who's in the room, how money flows. Brand to Agency to Production Company — and where you fit.
02
The Bidding Process
How jobs actually move. RFPs, treatments, awards, the unspoken rules.
03
Treatment Writing
What wins and what loses. How to make the agency feel seen.
04
Pricing Your Work
Minimum Viable Rate, markup math, how to stop leaving money on the table.
05
Agency Relationships
Getting on shortlists. Staying on them. The long game.
06
Building a Sustainable Company
The business OS, the EP model, sales reps, scaling.
The Author
Written by a working commercial director
Christopher Taylor is the founder of Farallon Films, a Bay Area commercial production company actively pitching and producing work for consumer brands, agencies, and direct clients. Over 20+ years he has written real bids, built real agency relationships, lost jobs he should have won, won jobs he almost didn't bid on, and run a production company through the full range of what this industry asks of you. This is the knowledge he wished existed when he started.
The experience behind this guide comes from Farallon Films — real budgets, real crews, real agency relationships. Not theory.
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